A Closer Look At The All-New Dior Chiffre Rouge Watches

In a celebration of timeless elegance and artistic innovation, the Dior Chiffre Rouge collection is experiencing a remarkable resurgence two decades after its initial debut. Embracing the House’s most iconic elements, the collection introduces new models that seamlessly fuse tradition with modernity, embodying the couture aesthetic synonymous with Dior.

At the heart of the extraordinary Chiffre Rouge  is its distinctive singular architecture where asymmetry and geometric delights takes center stage. The case features a subtly enlarged and tapered side, creating a visually captivating dynamic. A red crown and matching hands enhance the watch’s uniqueness, engaging in a mesmerizing dance – a true representation of the “color of life,” in the words of the founding couturier. That red is also used for the circular date indication. All against a backdrop of stainless steel DLC black matte.

The number eight, cherished by Monsieur Dior, serves as a symbolic element in this creation. It takes a prominent role as the singular numeral in the date display. The Chiffre Rouge watch and certain straps boast the famed quilted cannage affect that emulates fabric.

Visible from the case back, the automatic mechanism inside each of the new versions adds an additional layer of fascination thanks to meticulous finishings and a stunning oscillating weight.  The collection offers a diverse range of calibers, from chronograph to tourbillon, catering to various tastes and preferences.

In a bold move to encourage personalization, the Chiffre Rouge timepieces come with interchangeable straps. Whether it’s rubber enhanced with macro and micro pattern or in plain leather, wearers can effortlessly swap out the straps to suit their mood and style.  The watches are offered in two sizes, 38mm and 41mm.

Highlights of the Dior Chiffre Rouge collection:

38mm Black Diamond Set  in steel with black DLC coating, and a bezel set with black diamonds. It is powered by an automatic movement and offers hours, minute, seconds and date and is water resistant to 100 meters.  Similarly, the 38mm Black Ultramatte in steel with black DLC coating and notched case sides is also powered by the CD .002 automatic movement with 50 hours of power reserve.

The 41mm watches include  the Black Ultramatte – akin to the 38mm version – but housing the CD.001 automatic movement and offering chronograph function in addition to hours, minutes, seconds and date. The movement beats at 5Hz and offers 48 hours of power reserve. The 38mm Black Ultramatte retails for $7,900 while the 41mm Black Ultramatte with chronograph sells for  $13,500. Later this year, Dior has a few other Chiffre Rouge surprises in store coming this fall.